Nov 23, 2021 - Sale 2589

Sale 2589 - Lot 235

Price Realized: $ 3,000
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 900

KEITH HOWLAND (1925-2004)

FLY BCPA TO AMERICA / [NEW YORK CITY]. Circa 1948.


28 1/2x18 3/4 inches, 72 1/2x47 1/2 cm.
Condition A-: minor restoration at edges and in image.

The British Commonwealth Pacific Airlines were formed in 1947, a joint venture between the Australian, New Zealand and British Governments. In 1954, the company was taken over by Qantas. Howland designed several posters for the company during their brief seven years of existence. When Times Square's famous neon sign advertising the Bond Clothing Store was erected in 1940, it was topped by another enormous neon sign advertising Wrigley's Gum featuring fish blowing bubbles (which is depicted here). The Wrigley's portion was removed in 1948.